When it comes to jewelry, I didn't know the difference between a carrott and carat and I was pretty sure the 4 c's were an R&B group from the early 90's. But that all changed when I went to Leslie Berman.
It's at the top of the Bergdorf Goodman building right in midtown and close to my office which was great. Seeing as how I didn't know what I was looking for or what I was doing, it was great that Leslie was patient and willing to explain everything to me in ways that I understand.
While there was a bunch of inventory, I was pleased to find out that the majority of her work is custom pieces which means I could figure out what I liked and she'd make it - and for less than what I could find other places. Leslie made me comfortable with the otherwise daunting process and explained to me the pricing structures and why it seemed like everything at Cartier and Tiffany's was so much more expensive (long story short - their prices aren't wholesale like they were at Leslie Berman. Even I could figure out that two of the exact same stones shouldn't be priced that differently).
I was able to give Leslie a price range and see what I could get for my money.
Before I went in I checked out the website and was glad that I could check out some of the inventory before I left the office; I was pleasantly surprised considering it was a modest, personal shop unlike some of the other warehouse-like places in the diamond district.
I was just looking for a pleasant buying experience at a fair price and couldn't have had a better outcome.